Destinations, England, Favorite Things, Wine and Coffee

The sweetest tour in London Town: London Cupcake Tours

11 Comments 11 July 2013

The sweetest tour in London Town: London Cupcake Tours

Whenever I see a swirl of butter cream pink icing, a glistening beige cake beneath and some sort of delicious art on top staring back at me in a London window, I can’t say no.

Hi, my name is Bobbi and I’m a cupcake-aholic.

I am obsessed with the recent cupcake fad that has taken over this city. It’s hard to walk anywhere in London these days without being tempted by this itsy bitsy treat, but where should people go for one serious cupcake in the city?

London Cupcake Tours set out to answer just that with their self-guided tour packages. I spread my tour out over three days across two months and found some incredible places to eat cake in London Town.

The Package

I know what you’re thinking.

“Cupcake tour, what on earth is a cupcake tour?”

London Cupcake Tour

Photo by Bobbi Lee Hitchon

I return home one day to find a hot pink package addressed to me. Wide smile on my face, I run up the stairs to my flat and immediately open it. The first thing I pull out is the London Cupcake Tour Guidebook, which lists six places in London to try cupcakes, maps on how to find each place and popular attractions and sights nearby. Also in the package is six vouchers for one cupcake at each of the bakeries in the guidebook, a reusable tote bag, a few cardboard boxes to fit two cupcakes each, a London Cupcake Tour cover for my Oyster Card and two buttons that say, “I’m on the London Cupcake Tour”.

The gift certificates are valid for three to 12 months, so there is no pressure to do the tour immediately or even rush it all into one day. So I took my time and spread the tour out over three months sharing each day with a friend.

On Tour

Day one, Ric and I visit The Cupcake Bakehouse in Covet Garden to share a Nutella cupcake. From there, we walk to Sweet Couture Cake Boutique and use our voucher for there on a friend that works nearby. It’s her birthday, so we surprise her with a vanilla cupcake with one candle in it. Don’t worry – we also sample some of Sweet Couture’s cakes ourselves. Their zesty lemon cupcake looks too delicious to resist.

London Cupcake Tour

Taking the first bite of my first cupcake on tour. Nutella – yummm. Photo by Richard John Hackey

Almost a month later and I’m having serious cupcake withdrawals, so Ric and I set out on day two of our cupcake tour. After wandering through Portobello Market in Notting Hill, we find a Buttercup Cake Shop location next to Gelato Mia. It’s different from the location listed in the guidebook and you’ll find a few places on the tour have more than one location. There we try a sticky toffee cupcake. Next, we head to Holborn to visit Bea’s of Bloomsbury and try my favorite: red velvet cupcake. This is also my favorite sit-down stop on tour. Bea’s has such a cute and cozy set up. It’s a great place to meet people for cake and a coffee and their icing is so creamy.

London Cupcake Tour

A cupcake tree at Bea’s of Bloomsbury. Photo by Bobbi Lee Hitchon

The last day on tour I head on by myself, but make another birthday purchase. First stop is Lola’s Cupcakes in Mayfair where I choose a cupcake that looks like a tennis ball. This little shop is celebrating the Wimbledon finals in the sweetest way possible. I’m pleasantly surprised to taste jelly as I bite into the vanilla cake! Last stop is Ms. Cupcake in Brixton, which is my favorite shopping experience. The bakery has a retro feel to it and the cupcakes are vegan, so everyone can enjoy. I take a Ferrero Rocher cupcake to go and share it with a friend later in the day for his birthday.

London Cupcake Tour

A tennis ball cupcake at Lola’s Cupcakes the day before Andy Murray wins Wimbledon. Photo by Bobbi Lee Hitchon

Price

A London Cupcake Tours single pack costs £34.50 and can be purchased online. I thought this price was a bit high considering each cupcake would have cost £2-4 if purchased on its own. Honestly though, after looking at a few other food tours in London, that’s actually quite affordable. Walk.Eat.Talk.Eat’s tours range between £50-65. Remember, you’re not just purchasing cupcakes, you’re being guided through different areas in the city while visiting some of its best cake shops.

Final Thoughts

I thought this was the most adorable tour idea I had heard about in London. Cupcakes are very popular at the moment and bakeries just keep popping up in this city. London Cupcake Tour is a great way to experience that side of the city, while also touring it . My major problem with guided food tours is that they pack so much into just a few hours, which can be sickening after a while. That’s why I liked the set up of this food tour, because I could spread it out as much as I wanted. I didn’t have to eat six cupcakes in one day, which would have probably made me hate cupcakes.

London Cupcake Tour

Photo by Bobbi Lee Hitchon

Overall, London Cupcake Tours was a nice addition to London life for me that allowed me to see bits of the city I wouldn’t have, like Brixton. All the bakeries were high quality and had something very special about them. I would recommend this to tourists with a sweet tooth and even locals that want to sample this exciting trend in London.

Thanks to London Cupcake Tours for letting me try out their tour. As always, all opinions are my own.

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- who has written 310 posts on Heels and Wheels.

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  • Carolina Rinaldi

    This is fantastic! Will definitely try it when I get back in London 😀

  • http://www.shortroadtohappy.com/ Short Road to Happy

    I am worried that if I started on the tour, they would be rolling me out of the shops by the end. I just cannot imagine what a whole day of it looks like. Sounds deadly and heavenly all at the same time!

    You mention a London Cupcake Tours single pack costs £34.50 – for how many?

  • http://www.heelsandwheelsonline.com/ Bobbi Lee Hitchon

    Haha well the nice this about it is that you can spread it out. There is no pressure to do it all in one day bc it’s self-guided. So I just added it to three different days. £34.50 is for a single tour pack, which includes all the goodies in the banner photo and six cupcake vouchers.

  • http://www.heelsandwheelsonline.com/ Bobbi Lee Hitchon

    You definitely should. Glad you liked it! Thanks for commenting 😉

  • http://www.shortroadtohappy.com/ Short Road to Happy

    Oh nice – that’s not bad at all.. especially for all of that!! Sounds amazing. Self-guided is trouble for me.. I don’t know when to stop! :)

  • http://www.heelsandwheelsonline.com/ Bobbi Lee Hitchon

    Haha it usually takes a massive belly ache for me to stop my cupcake intake!

  • http://www.1000fights.com 1000 Fights

    You had me at cupcakes! Looks delicious!

  • http://www.heelsandwheelsonline.com/ Bobbi Lee Hitchon

    Haha Thanks! They were delicious.

  • http://www.thelondonvegetarian.com Preeti Vadgama

    Wow they all look so good! Hmm Bea’s of Bloomsbury is about 10 mins away from me right now – Looks like someone is having a cupcake today! Lovely photos as well :)

  • http://www.heelsandwheelsonline.com/ Bobbi Lee Hitchon

    Haha omg I’d be 20 stone if I liked ten minutes from Bea’s! Hope you enjoyed your cupcake. Thanks for the lovely comments :)

  • John

    Hmm fantastic!! I must try it.

    http://imperativetravel.com

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