Whenever I see a swirl of butter cream pink icing, a glistening beige cake beneath and some sort of delicious art on top staring back at me in a London window, I can’t say no.
Hi, my name is Bobbi and I’m a cupcake-aholic.
I am obsessed with the recent cupcake fad that has taken over this city. It’s hard to walk anywhere in London these days without being tempted by this itsy bitsy treat, but where should people go for one serious cupcake in the city?
London Cupcake Tours set out to answer just that with their self-guided tour packages. I spread my tour out over three days across two months and found some incredible places to eat cake in London Town.
I know what you’re thinking.
“Cupcake tour, what on earth is a cupcake tour?”
I return home one day to find a hot pink package addressed to me. Wide smile on my face, I run up the stairs to my flat and immediately open it. The first thing I pull out is the London Cupcake Tour Guidebook, which lists six places in London to try cupcakes, maps on how to find each place and popular attractions and sights nearby. Also in the package is six vouchers for one cupcake at each of the bakeries in the guidebook, a reusable tote bag, a few cardboard boxes to fit two cupcakes each, a London Cupcake Tour cover for my Oyster Card and two buttons that say, “I’m on the London Cupcake Tour”.
The gift certificates are valid for three to 12 months, so there is no pressure to do the tour immediately or even rush it all into one day. So I took my time and spread the tour out over three months sharing each day with a friend.
Day one, Ric and I visit The Cupcake Bakehouse in Covet Garden to share a Nutella cupcake. From there, we walk to Sweet Couture Cake Boutique and use our voucher for there on a friend that works nearby. It’s her birthday, so we surprise her with a vanilla cupcake with one candle in it. Don’t worry – we also sample some of Sweet Couture’s cakes ourselves. Their zesty lemon cupcake looks too delicious to resist.
Almost a month later and I’m having serious cupcake withdrawals, so Ric and I set out on day two of our cupcake tour. After wandering through Portobello Market in Notting Hill, we find a Buttercup Cake Shop location next to Gelato Mia. It’s different from the location listed in the guidebook and you’ll find a few places on the tour have more than one location. There we try a sticky toffee cupcake. Next, we head to Holborn to visit Bea’s of Bloomsbury and try my favorite: red velvet cupcake. This is also my favorite sit-down stop on tour. Bea’s has such a cute and cozy set up. It’s a great place to meet people for cake and a coffee and their icing is so creamy.
The last day on tour I head on by myself, but make another birthday purchase. First stop is Lola’s Cupcakes in Mayfair where I choose a cupcake that looks like a tennis ball. This little shop is celebrating the Wimbledon finals in the sweetest way possible. I’m pleasantly surprised to taste jelly as I bite into the vanilla cake! Last stop is Ms. Cupcake in Brixton, which is my favorite shopping experience. The bakery has a retro feel to it and the cupcakes are vegan, so everyone can enjoy. I take a Ferrero Rocher cupcake to go and share it with a friend later in the day for his birthday.
A London Cupcake Tours single pack costs £34.50 and can be purchased online. I thought this price was a bit high considering each cupcake would have cost £2-4 if purchased on its own. Honestly though, after looking at a few other food tours in London, that’s actually quite affordable. Walk.Eat.Talk.Eat’s tours range between £50-65. Remember, you’re not just purchasing cupcakes, you’re being guided through different areas in the city while visiting some of its best cake shops.
I thought this was the most adorable tour idea I had heard about in London. Cupcakes are very popular at the moment and bakeries just keep popping up in this city. London Cupcake Tour is a great way to experience that side of the city, while also touring it . My major problem with guided food tours is that they pack so much into just a few hours, which can be sickening after a while. That’s why I liked the set up of this food tour, because I could spread it out as much as I wanted. I didn’t have to eat six cupcakes in one day, which would have probably made me hate cupcakes.
Overall, London Cupcake Tours was a nice addition to London life for me that allowed me to see bits of the city I wouldn’t have, like Brixton. All the bakeries were high quality and had something very special about them. I would recommend this to tourists with a sweet tooth and even locals that want to sample this exciting trend in London.
Thanks to London Cupcake Tours for letting me try out their tour. As always, all opinions are my own.